Lead Pricing — Transparent, Flexible, No Contracts

We believe pricing should be straightforward. Every lead has a fixed cost based on its type and your criteria — there are no setup fees, no hidden charges, and no long-term contracts.

We'd genuinely rather you start with a small test batch of 10-20 leads per week and prove the return on investment before scaling up. If the numbers work, increase your volume. If they don't, pause or stop at any time. That's how it should be.

For an exact quote tailored to your requirements, get in touch and we'll have a clear pricing breakdown back to you the same day.

Pricing by Lead Category

Lead Category	Price Range	Example Types
Mortgage & Property	£10 – £80 per lead	Mortgage, remortgage, buy-to-let, adverse credit, commercial mortgage, capital raise, debt consolidation, bridging loan, conveyancing
Insurance & Protection	£10 – £80 per lead	Life insurance, over 50s life insurance, income protection, critical illness, home insurance, buildings & contents, private medical insurance, business protection, key person, relevant life policy, family income benefit, landlord insurance
Loans & Finance	£30 – £100 per lead	Secured loan, personal loan, business loan, debt advice, commercial finance, business finance, asset finance, invoice finance, development finance
Later Life & Planning	£15 – £60 per lead	Equity release, pension, IFA, inheritance tax, retirement planning, will writing
Specialist	£10 – £80 per lead	Solar panel, ECO 4

Exact pricing depends on your criteria, volumes, and any geographic or demographic filters applied.

Pricing Models

Pay Per Lead

Our standard model. You pay a fixed price for each lead delivered, with no minimum volume and no commitment. This is ideal if you want full flexibility — scale up or down week to week based on your capacity.

Most clients start here with a small test batch of 10-20 leads per week. You're only ever paying for leads you actually receive, and you can pause or stop at any time.

Retainer Model

For firms doing serious volume. You lock in a fixed monthly commitment — typically 500+ leads — and in return you unlock meaningful per-lead discounts and priority delivery during peak periods.

It's a rolling month-to-month agreement. Once you commit to a month, that month runs in full. No early cancellation mid-month, but no long-term lock-in either. When the month ends, you decide whether to continue, adjust your volume, or stop entirely.

This is built for teams with multiple advisers, regional offices, or large pipelines who want a guaranteed, predictable flow at the best possible price.

What Affects Lead Pricing?

Lead pricing isn't one-size-fits-all. Several factors influence the cost of each lead:

Lead type — Different financial products have different acquisition costs. Specialist leads like equity release or commercial finance cost more to generate than standard mortgage or insurance leads.
Criteria strictness — The more specific your requirements (for example, minimum property value, specific LTV ranges, or particular employment types), the more targeted our campaigns need to be, which can increase the per-lead cost.
Geographic targeting — Targeting specific postcodes or regions rather than accepting nationwide leads may affect pricing, particularly in lower-population areas.
Volume — Higher volumes generally mean better per-lead pricing. If you're taking 50+ leads per week, we can usually offer a more competitive rate.

We'll always give you a clear, fixed price before you commit. No surprises, no variable charges.

Pricing FAQs

Can I get an exact price for my specific requirements?

Yes. Get in touch with your criteria — lead types, geographic areas, volume, and any specific filters — and we'll send you a clear pricing breakdown the same day. There's no obligation and no follow-up calls unless you want them.

Are there any setup fees or hidden charges?

No. The per-lead price is the only cost. There are no setup fees, no platform fees, no monthly charges, and no minimum spend. You pay for each lead delivered, and that's it.

Do I need to sign a contract?

No. We don't use contracts or lock-in periods. You can start, pause, scale up, scale down, or stop at any time. We'd rather earn your business every month through results than tie you into a commitment.

Is there a minimum order or spend?

No minimum spend. We recommend starting with at least 10 leads per week so you have enough data to measure conversion rates and ROI, but there's no enforced minimum. You decide the volume that works for you.

Can prices change after I start?

Your agreed per-lead price is fixed for as long as your criteria remain the same. If you change your requirements — for example, adding geographic filters or narrowing your criteria — we'll discuss any pricing adjustment with you before applying it. You'll never be surprised by a price change.

Do you offer discounts for higher volumes?

Yes. If you're consistently taking 50+ leads per week, or if you opt for a retainer arrangement, we can usually offer a reduced per-lead cost. Get in touch to discuss volume pricing for your specific requirements.

Transparent Lead Pricing