Is Buying Remortgage Leads Right for You?
Remortgage leads consistently deliver the highest conversion rates of any mortgage lead type we generate. The reason is straightforward: these consumers already own a property and already have a mortgage. They aren't browsing or daydreaming — they're actively looking to switch because something has changed. Their fixed rate is ending, they've already lapsed onto their lender's SVR and are paying hundreds more than they need to each month, or they want to release equity for home improvements or debt consolidation.
This intent makes remortgage leads particularly well-suited to brokers who specialise in rate switches and deal sourcing. The conversation is simpler than a purchase mortgage — there's no chain to worry about, no estate agents, no exchange deadlines creating pressure. It's a case of finding the right product, demonstrating the saving, and progressing the application.
That said, remortgage leads do require prompt follow-up. Many of these consumers are comparing options. They may have already checked their existing lender's retention deal. If you take two days to call, they may have already spoken to another adviser or decided to accept their lender's offer. Speed matters just as much here as it does with purchase leads — arguably more, because the consumer often has a clear "I need to do this before my rate ends" deadline in mind.
Remortgage leads also tend to have a faster completion timeline. Whereas a purchase case might take 12-16 weeks, a remortgage can often complete in 4-8 weeks, meaning your proc fee comes through faster. For brokers managing cash flow, this can be a significant advantage over purchase-heavy pipelines.
How We Generate Remortgage Leads
The majority of our remortgage leads come from consumers who are actively searching for information about switching their mortgage deal. We run targeted campaigns on Google Search (capturing people searching terms like "should I remortgage" or "remortgage rates"), Facebook and Instagram (targeting homeowners whose fixed rates are likely approaching expiry based on demographic and homeownership signals), and our owned mortgage comparison websites.
Our forms are specifically designed for remortgage enquiries. We ask the consumer about their current mortgage situation: approximate property value, outstanding mortgage balance, when their current deal ends (or whether they're already on SVR), what they're looking to achieve with the remortgage (lower rate, release equity, consolidate debt, or shorten the term), and their preferred timeline.
This level of detail means you're not going into the call blind. You know the consumer's rough LTV, their motivation, and how urgently they need to act. Many brokers tell us that the qualifying information we capture saves them 5-10 minutes on the initial call, because the consumer has already provided context before the conversation begins.
After form completion, every consumer verifies their phone number via SMS. This step confirms that the number is real, active, and belongs to the person enquiring. It also creates a small commitment — someone who takes the time to verify their number is meaningfully more engaged than someone who fills in a form without verification.
Remortgage Lead Pricing & What to Expect
Remortgage leads are priced between £15 and £35. They sit at the lower end of our mortgage lead pricing because the volume of remortgage enquiries is consistently high — millions of UK homeowners come off fixed rate deals every year, and a significant proportion actively search for advice during this period.
Contact rates for remortgage leads average around 72% across our buyer base. This is higher than general mortgage leads because the consumer's motivation is more immediate and specific — they know they need to act, often within a defined timeframe.
Conversion rates from lead to completed remortgage application typically range from 12-20%. The higher end of that range is achieved by brokers who call within minutes, clearly explain the potential saving in pounds and pence during the first conversation, and make the application process feel effortless. Remortgage consumers are often comparing the hassle of switching against the cost of staying on their current deal. If you can show them that switching saves £200/month and you'll handle all the paperwork, the decision becomes obvious.
A worked example: 20 remortgage leads at £20 each costs £400. You'd expect to contact around 14-15, convert 3-4 to completed applications, and earn £400-£600 in proc fees per case. That's a potential return of £1,200-£2,400 on a £400 spend. These are realistic numbers based on our client data, not best-case projections.
Tips for Converting Remortgage Leads
Remortgage conversion is driven by two things: demonstrating a clear financial benefit and reducing the perceived hassle of switching.
Lead with the saving. Before your first call, do a quick mental calculation based on the lead data. If their current deal has ended and they're on SVR, they could be overpaying by £200-£400 per month. Open the conversation with something like: "Based on what you've told us, there's a good chance we can save you a few hundred pounds a month — would you like me to run through the numbers?" This immediately establishes value and gives the consumer a reason to stay on the call.
Acknowledge the hassle factor. Many homeowners know they should remortgage but put it off because it feels like a lot of effort. Address this directly: explain that most remortgage applications can be handled over the phone and email, that there's typically no need for a physical valuation (many lenders accept automated valuations), and that you'll handle the paperwork. Make it feel easy.
Be specific about timelines. Remortgage consumers want to know when they'll start saving. Be clear: "If we submit your application this week, you could be on your new rate within 6-8 weeks." Specificity builds confidence and creates momentum.
Don't oversell. If the consumer's existing deal is still competitive, or if the saving is marginal after fees, say so. A consumer who trusts your advice because you told them to stay put is likely to come back to you — and refer others — when their deal genuinely ends. Short-term honesty builds long-term value.
Follow up the non-contacts differently. Remortgage leads who don't answer are often busy, not disinterested. Send an SMS with the potential saving: "Hi [name], I'm [your name] from [firm]. Based on your enquiry, I think we could save you around £X/month on your mortgage. Worth a quick chat? I'm free today at [time]." Making it specific to their situation dramatically increases response rates compared to a generic "just following up" message.
When to Generate Your Own Remortgage Leads Instead
Remortgage leads are actually one of the more straightforward lead types to generate yourself, particularly through Google Search advertising. People actively searching "remortgage rates" or "should I remortgage" are high-intent consumers, and a well-structured Google Ads campaign targeting these terms can deliver good results.
To do this effectively, you'll need a simple landing page with a qualifying form, a Google Ads account with a budget of at least £30-£50 per day (roughly £900-£1,500/month), and 3-5 hours per week to manage and optimise the campaigns. The learning period is typically 2-4 weeks before campaigns start performing consistently.
Facebook advertising is also effective for remortgage leads, particularly for reaching homeowners who haven't yet started searching but whose fixed rates may be expiring. However, Facebook lead quality for remortgage tends to be slightly lower than Google because the consumer hasn't actively searched — they've been interrupted in their social media browsing. This means contact rates from Facebook remortgage leads can be 5-10% lower than search-driven leads.
If you don't have the time to manage campaigns, or if you'd rather focus on advising clients while someone else handles lead generation, buying remortgage leads is a proven alternative. Many of our most successful brokers run their own campaigns alongside purchased leads — the combination gives them both control and guaranteed volume.
Our guide on buying leads vs generating your own covers the full cost comparison and practical considerations for both approaches.