Our Story
Lurvo Digital was born out of a simple observation: most lead generation companies in the UK financial services space were delivering a poor product. Shared leads, recycled data, unverified contact details, and aggressive contracts that locked brokers in regardless of results. We knew there was a better way to do it.
We started by building our own consumer-facing websites — platforms designed to genuinely help people compare mortgage rates, insurance quotes, and financial products. From there, we developed a lead generation infrastructure that prioritises quality over quantity, delivering every lead exclusively to a single buyer in real-time.
Today, Lurvo Digital operates 18 lead generation websites across the financial services sector, covering 29 different lead types. We've generated over 165,000 leads to date, and our refund rate sits below 4% — well under the industry average.
What We Do
We generate exclusive, real-time leads for UK financial services professionals. Every lead comes from a genuine consumer enquiry made on one of our owned platforms or through our paid advertising campaigns across Google, Facebook, Instagram, TikTok, and YouTube.
Every lead is SMS-verified before delivery, which means the consumer has confirmed their phone number is correct and they're expecting a call. This dramatically reduces wasted time chasing incorrect numbers or people who don't recall making an enquiry.
We deliver leads directly into your CRM via API, by email, or by SMS — whichever works best for your workflow. Setup typically takes under 48 hours, and there are no contracts or minimum commitments.
Our Approach
We believe in being straightforward. We'd rather lose a potential client by being honest than gain one through hype. That means we'll tell you upfront: if you have the time and budget to run your own Facebook or Google ads, you should probably try that first. It'll work out cheaper in the long run if you can make it work.
But if you want a reliable, hands-off pipeline without the overhead of learning paid advertising, managing creatives, and optimising campaigns — that's where we come in. We handle the entire process, from ad creation to consumer enquiry to verified lead delivery.
We actively encourage every new client to start small. Take 10-20 leads per week, work them properly, and measure your return. If the numbers stack up, scale from there. If they don't, you can pause or stop at any time. No hard feelings, no awkward phone calls.
Our Values
Everything we do comes back to four principles that guide how we operate:
Transparency — We don't hide behind complicated pricing structures or vague promises. You'll know exactly what you're getting, what it costs, and what to expect. If something isn't working, we'll tell you before you have to ask.
Quality Over Quantity — We'd rather deliver 10 leads that convert than 50 that don't. Our SMS verification process, exclusive delivery model, and refund rate all exist because we prioritise lead quality above everything else.
Honesty — We'll recommend alternatives if we think they'd serve you better. We publish guides comparing buying leads versus generating your own, because we believe informed clients make better partners.
Partnership — We succeed when our clients succeed. That's why we offer no-contract arrangements, flexible volumes, and a straightforward replacement policy. We want long-term relationships built on results, not lock-in.
The Company
Lurvo Digital Ltd is registered in England and Wales (company number 16288427). Registered office: Amtri House, Hulley Road, Macclesfield, England, SK10 2NE. We serve financial services professionals across the entire UK.